I founded CONSERVATION COFFEE after discovering that Canadian wild mammal populations have dropped 43% since 1970 due to habitat destruction and fragmentation. I feel a personal responsibility to myself, my family, and my nation to protect this place I call home. We give 100% of net profits (à la Newman's Own) to conserving land. We don't conserve land to sell coffee. WE SELL COFFEE TO CONSERVE LAND! JOIN US!